The debate that has flared up recently over the significance of weblogs in corporate communications conjures up memories from the days of internet hype. Back then people saw signs – triggered by the increasingly widespread use of the internet – of a revolution in communication and business models. Now opinion is divided once again, over blogs: the spectrum of views ranges from their being irrelevant to their heralding a new communication channel for business. How, and where, can blogs be deployed in companies? What risks arise when blogs are used? What measures should companies take to ensure they are equipped to deal with the increase in blogging?