According to research in a pair of new reports on marketing and RSS only two percent of adults in North America say they use RSS.

Current RSS users are predominately male, 66 percent are adults and 65 percent in the 12 to 21 youth age group. They average almost double the amount of online time per week as their non-RSS using counterparts. RSS users are also more likely to have broadband (adults, 64 percent; youth, 62 percent), use wireless data services (adults, 35 percent; youth, 75 percent) and consider themselves tech optimists (adults, 78 percent; youth, 79 percent).

National news sites are more likely to be used by adult RSS users; 43 percent use national news sites, versus just 14 percent of non-RSS users. The research also shows a clear link between blogs and RSS usage. Twenty-five percent of adults using RSS publish or maintain a blog, compared to only one percent of non-RSS users. Twenty-seven percent of adults using RSS read blogs, only one percent of non-RSS users blog.

» Clickz: Who's Using RSS