Technorati and Edelman are partnering in an attempt to better understand how blogging and traditional PR intersect, and what bloggers think about communication from mainstream companies.

... This survey is intended as a starting point for discussion, and not a comprehensive be-all, end-all survey. Personally identifiable information is not tracked but you may explicitly give us permission upon submission to send you the final results of the survey. We will review the aggregated results and include the findings in a public white paper next month to help inform bloggers, companies, and public relations firms. ...