Nielsen//NetRatings reports that RSS users are significantly more engaged in online news than non-users, visiting an average of 10.6 news sites compared with 3.4 news sites for non-users.
Other findingsNot only do RSS users visit more news Web sites than non-users, they also visit those sites more frequently.
Notably, 83 percent of survey respondents who were identified by clickstream data as RSS users were unaware that they were using RSS technology.
Among RSS users who understood the technology, 78 percent were male, and 48 percent were longtime Internet. Among unaware RSS users, 54 percent were male and 36 percent were longtime Internet users. Among non-RSS users were 46 percent male and 34 percent longtime Internet users.
» RSS Users Visit Three Times as Many News Web Sites as Non-Users (pdf)
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