Seth Godin has just released the eBook "Who's there? Seth Godin's Incomplete Guide to Blogs and the New Web".

Who's There is not an ebook about how to write better or how to follow the traditional conventions about formatting and building a blog. It's not designed to sell you one service instead of another, either.

Instead, I divide the blog world into three groups and turn my attention to one. And in particular, I try to sell you hard on how building a blog asset can have a spectacular impact on you, your career, your organization and your ideas.

I promise this ebook is incomplete. I hope, though, that it encourages you to pay attention to some of the underlying forces at work online and off. And it's small enough to email to your colleagues or to post on your own site. Hey, it's free and it comes with its own carrying case.

Last week Seth Godin released "KnockKnock - Seth Godin's Incomplete Guide to Building a Web Site that Works".

» Who's there? Seth Godin's Incomplete Guide to Blogs and the New Web (pdf, 1.7 MB)