James Torio wrote a Master's Thesis on the Social Phenomenon of Blogs.

The thesis was written for people who have a basic understanding of Blogs. James looked at how Blogs have impacted business and communication, how some Blogs create revenue, how some companies are using Blogs, how Blogs greatly boost the spread of information, how Blogs add richness to the media landscape, how Blogs work in the Long Tail, how some companies are tracking the Blogosphere and what the future of Blogging may be.

He carried out quantitative research by twice sending out a survey via email
to 750 Bloggers who are ranked by Technorati. A total 174 Bloggers filled out
the survey.

» Download the thesis (pdf, 4.5 Mb)