The use of RSS in web sites is becoming more common, but very few Internet users are
aware of it. Recent research conducted by Yahoo! and Ipsos Insight among the U.S. online population reveals that many use RSS unknowingly via personalized start pages and browserbased experiences.

Key findings

• Awareness of RSS is quite low among Internet users. 12% of users are aware of RSS, and 4% have knowingly used RSS.
• 27% of Internet users consume RSS syndicated content on personalized start pages (e.g., My Yahoo!, My MSN) without knowing that RSS is the enabling technology.
• 28% of Internet users are aware of podcasting, but only 2% currently subscribe to podcasts.
• Even tech-savvy “Aware RSS Users” prefer to access RSS feeds via user-friendly, browser-based experiences (e.g., My Yahoo!, Firefox, My MSN).
• My Yahoo! has the highest awareness and use of any RSS-enabled product

» RSS—Crossing into the Mainstream (pdf)