WebDrain

Tuesday, November 08, 2005

CEO's find blogs useful as communication tool

A growing number of American CEO's rate blogs high as employee communication tools, according to a study conducted by PRWeek and Burson-Marsteller.

59 percent of CEOs surveyed said they find 'blogs useful for internal communications and 47 percent see them as tools for communication with external audiences.

Other key findings:
  • Of the 131 CEOs surveyed, 7 percent are actually blogging
  • About 18 percent of these CEOs say they plan to host a company blog over the next two years
    "Most CEOs are still in a wait-and-see mode when it comes to blogs, mainly due to time limitations and concerns about what they can say publicly," Leslie Gaines-Ross, a research officer at Burson-Marsteller, said in a statement. "Even though there is greater awareness of the power of blogs today, CEOs may feel that employees expect them to be spending their time running the business."
    » Study: CEOs find blogs useful

    • 10:18 AM

    0 Comments:

    » Comment

     

    « Homepage WebDrain