Minder bezoekers door RSS (maar wel van betere kwaliteit)
Afgelopen maandag publiceerde Gary Stein (Jupiter Research) het artikel "Publishers 'cautious' about RSS":
MarketingVOX's RSS feed, for example, gets about 1,200 unique readers a day according to the measurement service FeedBurner. Only half of that number actually click onto the site in a given day based on interest in a particular news story. But they generally click on a few stories before leaving and generate ad inventory roughly equal to that probably lost to RSS views.MarketingFox heeft gereageerd en de conclusie is interessant:
I suppose the only missing piece is whether their general site traffic dropped by 1200--that is, if RSS represents a defection from normal site viewing. It sounds like MarketingVox is remaining status quo with RSS, which I suppose is good news, especially in the face of fears of having to serve content distinct from ads.
- Losing perhaps 1500 impressions per day to RSS
- RSS brings in something approaching that amount, but with a more targeted, motivated audience
- We have RSS ads (one among the headlines) sold through the end of March to the tune of 100,000 impressions per month.
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