21 april 2005

Email Trend Report

In maart heeft DoubleClick het "Q4 2004 Email Trend Report (March 2005)" gepubliceerd.

The average delivery rate (emails sent minus the bounce-back rate) grew to an all-time high of 90.6%, a year-over-year increase of 3.8% from Q4 2003 (87.3%).
The average open rate (32.6%) declined 11.4% from Q4 2003 (36.8%).
The average click-through rate (8.0%). decreased 4.8% from Q4 2003 (8.4%).
The average click-to-purchase rate (4.8%) increased 14.3% from Q4 2003 (4.2%).
The average orders-per-email-delivered rate reached an all-time high of 0.35%, up 34.6% from Q4 2003 (0.26%).

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