comScore heeft onderzoek gedaan naar gedrag in de blogosfeer. Het rapport "
Behaviors of the Blogosphere: Understanding the Scale, Composition and Activities of Weblog Audiences" is gebaseerd op de online activiteiten van deelnemers die de top 400 weblogs /services heeft bezocht in de eerste drie maanden van dit jaar.
Een aantal conclusies zijn:
50 million U.S. Internet users visited blog sites in the first quarter of 2005. That is roughly 30% of all U.S. Internet users and 1 in 6 of the total U.S. population
Five hosting services for blogs each had more than 5 million unique visitors in that period, and four individual blogs had more than 1 million visitors each
Of 400 of the biggest blogs observed, segmented by seven (nonexclusive) categories,political blogs were the most popular, followed by "hipster" lifestyle blogs, tech blogs and blogs authored by women
Compared to the average Internet user, blog readers are significantly more likely to live in wealthier households, be younger and connect to the Web on high-speed connections
Blog readers also visit nearly twice as many web pages as the Internet average, and they are much more likely to shop online
» Behaviors of the Blogosphere (pdf)
[Micro Persuasion]Update 11-08, interessante artikelen over de analyse:
»
Blog Readers Spend More Time and Money Online»
Calacanis suggests Comscore survey is dodgy: Denton, Trott money may have influenced results
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