One of the primary reasons for the ClickZ News Blog is scale. There's an absolute glut of interactive marketing and advertising news these days. Our editors simply can't cover everything in depth. We're making harder and harder calls about what we do cover.

The blog is a place where a well-informed, connected, and seasoned group of editors can provide glimpses into the stories we can't fit into our News section, but which shouldn't go unmentioned, either.

The blog is also a place where we hope to have a dialogue with our readers on a number of levels. We publish reader feedback, of course, and we'll continue to do so. Comments on blog posts will be more immediate (we had to start human-editing feedback a few years ago due to spam).