RSS and blogging are two of the most-hyped buzz words in technology right now. Here are some of the ways we’ve adopted the technologies and some of the resulting impacts they have made:
1. Our press releases are now available via RSS feeds.
2. We started a Blog Mentions section on our web site.
3. As a company we have three blogs: My blog -- I’ve been an active blogger for several months now.
4. Our company blog -- This is just getting started we’re really going to use this to welcome the outside world into our offices. We hope this proves to be a strong communication channel for our current and future customers.
5. Our internal blog -- This is a password-protected blog we use for internal communication purposes. This is now how we make internal announcements and post sales tips, product updates, bug fixes, support and pricing information, etc. as well as where we keep our growing list of preferred food and drinks that we store in the office.
6. We now use an internal wiki. They have RSS-enabled their service so that anytime a new change is made to the wiki I can get an RSS feed showing me what was changed (if I want to).
7. We are now in the process of RSS-enabling our internal sales pipeline management tool.
8. I personally subscribe to more than 25 RSS feeds that I read daily. Less than 10% of those feeds are from traditional media sources.

There are probably a few things I’m forgetting about here, but you get the point. And as you can see above, the ideas for two of our initiatives came from bloggers - that’s pretty neat if you ask me.