Vandaag is op MarketingProfs.com het tweede deel uit de serie over belangrijke aandachtspunten bij het ontwerpen van een logo verschenen.

1. Don't look for a literal translation
If you saw a logo with a hamburger in it, you'd think the place sells hamburgers.
When you see the Golden Arches, you think of McDonalds, not Burger King.

2/3. Size matters
Strange as it seems, some logos fail because they were never checked for size.
Before saying yes to a logo design, insist that you see it mocked up in your corporate ID package. You want to be sure that the logo works well on business cards, letterhead and envelopes.

Don't make choosing your logo too complicated. Have fun with it. There is a tendency for the evaluation process to get long, involved and much more cerebral that it should be.
Remember that your customers and the viewing public are not going to sit down in a boardroom and study your logo for weeks. Neither should you.

4. Be sure to protect your rights
Whether your logo is brand-spanking-new or has been around since dirt, you have to protect it. Significant time and resources are invested in your logo, trademarks and service marks. But unless you take active steps to protect them, you run a serious risk of losing them.

» Logos: What Makes Them Work (Part 2 of 2)