Op CorporateBlogging.info staat vandaag een bericht over weblogs bij het Nederlandse bedrijf Macaw. Bij Macaw krijgen alle (nieuwe) werknemers een weblog en 90% van de 110 werknemers gebruikt deze ook. Natuurlijk zijn sommige medewerkers actiever dan andere in het plaatsen van berichten, de harde kern bestaat uit zo'n 25 medewerkers.

The blogs are mainly used to share knowledge about technical issues or solutions. But also fun stuff, politics, current events or pictures appear as blog entries. The internal blog system started because of one employee who believed in the idea and wanted to give it a try.
Developers blog, the CEO blogs, the financial manager blogs. Apparently all these posts start conversations too. To 1,509 posts there are 4,155 comments.

As you know, I believe in blogging. But even I couldn't help asking if it really is effective for Macaw. All this writing, reading, commenting -- isn't it too time consuming?
- I can't say it is effective in the sense that we have statistics to prove it. I do know that everyone appreciates the blogs and the possibility to share thoughts and ideas with your colleagues. One of Macaw's core values is openness, which is of course greatly promoted this way. It might take up time that could otherwise be spent on a client projects. On the other hand, you might save someone time by providing a solution to a problem he or she is experiencing. I'd say the time spent and the time gained balance out pretty evenly, Lisette writes.

» The Company Where All 110 Employees Have A Blog

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