Pheedo decided to take a peek under the hood at some of the RSS advertiser and publisher data that we’ve been collecting. While not much has been published yet on RSS advertising statistics, we’d like to share a few insights for our publishers that we’re seeing from our reporting tools.

Tuesday is the most active day in RSS; Saturday least active.
- Our initial observations of the data point to Tuesday being the most active day for viewership, feed retrieval and click-throughs.
- Click through rate (CTR) differs by over 70 percent from Tuesday, the most active day for RSS, to Saturday, the least active. Feed retrieval (when a user’s feed reader fetches the RSS feed) is a bit more consistent with a 47 percent swing between the two days.
- The second best day for all of the aforementioned metrics is Wednesday, showing an average 22 percent differential from Tuesday.
The “morning scanners” view most content; late night readers click through more.
- CTR fluctuates from 7 to 11 percent depending on the hour of the day that users are consuming the content. It is interesting to note that CTR peaks in the late night daypart hours and late in the afternoon during the daytime daypart hours.

Lees verder bij Pheedo: "Pheed Read" No. 1 - RSS Usage Revealed.