"MWW is expert at identifying and leveraging strategic marketing tools that generate significant ROI for clients. As media channels continue to become more segmented, blogs represent a new and emerging opportunity for companies to pinpoint communications to key constituents," said Michael W. Kempner, president and CEO of MWW Group. "Blog 360 is a component of MWW's Marketing-360, an approach which is grounded in the belief that all communications activities must reach target audiences at every point of contact in order to impact a brand."
Blog marketing will become a new subset of the products and services that MWW offers through its core practice areas, including corporate communications, consumer marketing, public and government affairs, healthcare, lobbying and appropriations, internal communications and cause/social marketing. The service will include a proprietary influencer measurement program, specifically designed and customized for individual clients.
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